ROPÉ PICNIC
JUN · Japan
ROPÉ PICNIC is a Japanese womenswear brand operated by Tokyo fashion company JUN. Under the tagline 'Life is a picnic', it offers French chic, 'proper and cute' everyday clothing and accessories.
| Company | JUN Co., Ltd. |
|---|---|
| Headquarters | Minato, Tokyo |
| Tagline | Life is a picnic |
| Lines | Women, kids, dog items |
| Website | ropepicnic.com |
What is ROPÉ PICNIC?
ROPÉ PICNIC is a fashion brand of JUN Co., Ltd., an apparel company headquartered in Minato, Tokyo. The brand carries the tagline Life is a picnic.
Products and positioning
The brand describes its collections as French chic clothing for adults that is both 'proper and cute', designed to give women a gentle push in everyday life. Its offer covers womenswear and accessories, and seasonal exclusive collections have included polo shirts, caps, bag charms, hand towels and foldable eco bags. A dog icon serves as the brand mascot.
ROPÉ PICNIC also extends to family dressing: it has published family catalogues featuring ROPÉ PICNIC KIDS and items for dogs.
Distribution
ROPÉ PICNIC operates stores across Japan, including in Mitsui Outlet Park and shopping centre locations, and sells online through JUN's e-commerce site J'aDoRe JUN ONLINE and the ZOZOTOWN marketplace.
Why it matters
ROPÉ PICNIC is an example of how Japanese apparel groups extend a heritage label into accessible, lifestyle oriented lines that reach a broad audience through mall stores and online channels.
Frequently asked questions
Who owns ROPÉ PICNIC?
ROPÉ PICNIC is operated by JUN Co., Ltd., a fashion company headquartered in Minato, Tokyo.
What does ROPÉ PICNIC sell?
ROPÉ PICNIC sells French chic everyday womenswear and accessories, along with kids' clothing and dog items.