LEPSIM
Adastria · Japan
LEPSIM is a Japanese womenswear brand operated by Adastria. It sells simple, relaxed everyday clothing and accessories through more than 120 locations in Japan including its web store.
| Operator | Adastria Co., Ltd. |
|---|---|
| Country | Japan |
| Locations | 121 including web store (July 2026) |
| Target | Adult women |
| E-commerce | and.ST |
| Website | dot-st.com/lepsim |
What is LEPSIM?
LEPSIM is a womenswear brand run by Adastria Co., Ltd., the Japanese apparel retailer behind more than 40 brands such as Global Work, Niko and... and Lowrys Farm. Its name is an anagram of the word simple, which sums up the brand's positioning.
Products and positioning
LEPSIM offers clean, refined basics for adult women with varied lifestyles who want an easy, natural approach to dressing. The range includes:
- Shirts, knit cardigans and trousers
- Skirts and relaxed bottoms
- Accessories such as glasses, chokers and bangles
- Lifestyle goods, often tied to collaborations
The brand regularly works with partners from outside fashion. It has released apparel and goods with the doughnut chain Mister Donut, and in 2026 it launched a capsule produced by former Morning Musume leader Ai Takahashi.
Distribution
As of the end of July 2026, LEPSIM had 121 locations across Japan including its web store. Online sales run through Adastria's group platform and.ST, which also supports a membership programme used for in-store promotions.
Why it matters
LEPSIM illustrates how Japan's large multi-brand retailers run focused labels for specific customer groups while sharing a common e-commerce and loyalty platform. Its frequent collaborations show the role of partnerships in driving traffic to value fashion stores.
Frequently asked questions
Which company owns LEPSIM?
LEPSIM is operated by Adastria Co., Ltd., part of the and ST HD group in Japan.
What does LEPSIM sell?
LEPSIM sells simple everyday womenswear such as shirts, knitwear and trousers, plus accessories and lifestyle goods.