South2 West8
Nepenthes · Japan
South2 West8 is a Japanese outdoor clothing label launched in Sapporo in 2002 and part of the Nepenthes family of brands. It makes technical, fishing inspired apparel designed to work in the city as well as in nature.
| Launched | 2002 |
|---|---|
| Origin | Sapporo, Japan |
| Group | Nepenthes |
| Inspiration | Tenkara fly fishing |
| Website | nepenthes.co.jp |
What is South2 West8?
South2 West8 launched in 2002 in Sapporo, in northern Japan, where it started as a shop before becoming part of the Nepenthes family of brands.
Products and positioning
The brand's roots lie in Tenkara, the traditional Japanese style of fly fishing. Its collections combine fishing, outdoor and everyday wear, with hard wearing materials, practical details and loud prints. Typical pieces include:
- Technical outdoor jackets and vests
- Trout and fishing inspired shorts and trousers
- Cabana and printed shirts
- Footwear collaborations, such as a shoe with SUICOKE
Distribution
South2 West8 is sold through specialty retailers of Japanese menswear in the United States, Europe and elsewhere, including Blue In Green in New York and Bows and Arrows in Berkeley.
Why it matters
South2 West8 is part of the wave of Japanese labels that brought outdoor function into menswear fashion. Its fishing heritage gives it a distinct identity within the Nepenthes group alongside the more workwear and Americana focused lines.
Frequently asked questions
Where is South2 West8 from?
South2 West8 was founded in Sapporo, Japan, in 2002 and is part of the Nepenthes family of brands.
What does South2 West8 make?
It makes outdoor and fishing inspired menswear, including technical jackets, shorts, trousers and printed shirts.