Daiwa Pier39
Daiwa · Japan
Daiwa Pier39 is a Japanese apparel line from the fishing brand Daiwa, launched for spring/summer 2020. It turns fishing functionality into technical clothing for everyday city wear.
| Launched | Spring/summer 2020 |
|---|---|
| Parent | Daiwa |
| Country | Japan |
| Focus | Fishing-inspired technical clothing |
| Website | daiwapier39.jp |
What is Daiwa Pier39?
Daiwa Pier39 is a clothing line from Japan produced by Daiwa, the Japanese fishing brand. It debuted in the spring/summer 2020 season, with product direction handled by the retailer BEAMS.
Products and positioning
The brand describes itself as a bridge that seamlessly connects nature and the city. Its clothing blends the functionality of fishing wear with everyday style and is presented as technical clothing rooted in fishing experience.
Typical pieces include:
- Fishing jackets with many pockets and flared sleeves for range of motion, one inspired by a US military jungle fatigue jacket
- Lightweight, sometimes reversible down vests
- Lightweight, quick-drying, windproof trousers
- Pieces made with GORE-TEX
Collaborations
The line has worked with the retailer L'ECHOPPE on a collection featuring British military-inspired pieces.
Why it matters
Daiwa Pier39 is a clear example of the technical outdoor and fishing wear that has moved into fashion, combining a heritage sports brand with a fashion retailer's design direction.
Frequently asked questions
Who owns Daiwa Pier39?
Daiwa Pier39 is a clothing line from the Japanese fishing brand Daiwa.
What does Daiwa Pier39 sell?
It sells technical jackets, down vests and trousers that combine fishing functionality with everyday city style.