and wander
and wander is a Japanese outdoor clothing and gear brand founded in Tokyo in 2011 by designers Keita Ikeuchi and Mihoko Mori. It makes technical outdoor apparel for men and women with a fashion design sensibility.
| Founded | 2011 |
|---|---|
| Founders | Keita Ikeuchi, Mihoko Mori |
| Headquarters | Shibuya, Tokyo |
| Focus | Outdoor clothing and gear |
| Website | andwander.com |
What is and wander?
and wander is a Tokyo based outdoor brand that combines technical function with a designer's eye. It was founded by Keita Ikeuchi and Mihoko Mori, who both previously worked on design teams at Issey Miyake.
History
The brand launched with a spring and summer line in 2011. The founders set out to bring the design skills they developed around the Paris collections to clothing for the mountains, inspired by their own enjoyment of hiking and nature.
Products and positioning
- Technical outerwear and layers for hiking
- Outdoor apparel for men and women
- Bags and outdoor gear
Its collections sit between performance outdoor equipment and contemporary fashion, appealing to both hikers and style-led city customers.
Distribution
and wander sells through its own stores and website and through specialist retailers in Europe, North America and Asia. It has presented collections at Rakuten Fashion Week Tokyo.
Why it matters
and wander is one of the Japanese labels behind the rise of design-led outdoor wear, where technical function and fashion credibility meet.
Frequently asked questions
Who founded and wander?
and wander was founded in 2011 by Keita Ikeuchi and Mihoko Mori, both former Issey Miyake designers.
Where is and wander from?
and wander is a Japanese brand headquartered in Shibuya, Tokyo.