is-ness
is-ness is a Japanese fashion label run as a design group, which began full-scale activity in 2001. It makes clothing and goods for men and women that blend traditional and contemporary sensibilities.
| Launch | 2001 |
|---|---|
| Country | Japan |
| Format | Design group |
| Sub-line | ISNESS MUSIC (2017) |
| Website | is-ness.com |
What is is-ness?
is-ness is a Japanese brand that describes itself as a design group rather than a single-designer label. It started full-scale activity in 2001, and its name refers to the idea of existence itself.
Products and positioning
The brand creates clothing and goods for both men and women. Its concept is to combine traditional and contemporary sensibilities into products that are meant to be felt with the heart. The group draws on a wide set of cultural references:
- Technology and design
- Art, film and literature
- Music and fashion
History
In 2017 the brand launched ISNESS MUSIC, a line of wear and goods that merges music culture with fashion. is-ness has also worked on collaborations with other Japanese names, including the label Graphpaper and the select shop WISM.
Why it matters
is-ness represents a strand of Japanese fashion in which small creative collectives work across culture and product, using collaborations with select shops and like-minded labels to reach customers.
Frequently asked questions
Where is is-ness from?
is-ness is a Japanese fashion brand run as a design group.
What does is-ness sell?
It makes clothing and goods for men and women, including its music-inspired line ISNESS MUSIC.