29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

ZUCCa

A-net Inc. · Japan

ZUCCa is a Japanese fashion brand founded in Tokyo in 1988 by designer Akira Onozuka, a former member of the Miyake Design Studio. It makes womenswear under ZUCCa and menswear, accessories and watches under CABANE de ZUCCa.

Facts
Founded1988
FounderAkira Onozuka
ParentA-net Inc.
Paris debut1989
LinesZUCCa, CABANE de ZUCCa
Websitezucca.co.jp
Segment
Premium
Categories
WomenswearMenswearAccessoriesWatches
Sales channels
Own storesWholesale

What is ZUCCa?

ZUCCa is a Tokyo label created by Akira Onozuka, a designer born in Niigata Prefecture in 1950. Before launching it he spent about fourteen years at the Miyake Design Studio under Issey Miyake, which he joined in 1974, and in 1986 he started ODDS ON, a menswear line under Issey Miyake On Limits.

History

ZUCCa began in 1988 and debuted at the Paris Collection in 1989, the same year a Paris subsidiary, ZUCCa Europe S.A., opened. The brand later moved under A-net Inc., the Issey Miyake group's brand incubator established in 1996. After Onozuka stepped down in 2011 the brand left the Paris schedule, and its spring/summer 2026 collection was shown at Rakuten Fashion Week Tokyo.

Products and positioning

  • ZUCCa: the mainline womenswear collection
  • CABANE de ZUCCa: developed in 1993, covering menswear, accessories and watches, and also a Tokyo store
  • Historical lines included ZUCCa TRAVAIL (1994) and HAKUÏ (1992, uniforms)

Distribution

The brand runs stores in Tokyo, including the CABANE de ZUCCa shop in Daikanyama and a flagship in Aoyama.

Why it matters

ZUCCa is one of the labels that carried the Miyake design lineage into independent brands, and its return to Tokyo Fashion Week shows the continuing pull of Japan's home runway.

Frequently asked questions

Who founded ZUCCa?

ZUCCa was founded in 1988 by Akira Onozuka, who previously worked at the Miyake Design Studio.

What is CABANE de ZUCCa?

CABANE de ZUCCa is the brand's line for menswear, accessories and watches, developed in 1993, and also a Tokyo store.

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