BODY WILD
Gunze · Japan
BODY WILD is a Japanese underwear brand from Gunze, one of Japan's leading underwear manufacturers. It is best known for colourful men's boxer briefs and ribbed T-shirts.
| Parent company | Gunze |
|---|---|
| Country | Japan |
| Signature products | Boxer briefs, ribbed T-shirts |
| US launch | Spring 2019 season |
| Website | bodywildpremium.com |
What is BODY WILD?
BODY WILD is an underwear line from Gunze, a Japanese manufacturer with more than a century of history that has sold underwear in Japan since 1896 and is described as the country's leading underwear maker. BODY WILD is one of Gunze's best-known brands for men.
Products and positioning
The signature pieces are colourful boxer briefs and ribbed T-shirts, positioned on softness and comfort. When the line launched in the United States, prices ranged from about $30 to $60. The brand also produces special editions, such as a series of collaboration boxers featuring artwork from the Paralym Art programme for artists with disabilities.
- Boxer briefs in bold colours
- Ribbed T-shirts
- Collaboration and art editions
Distribution
In Japan BODY WILD is widely available through Gunze's retail partners. For spring 2019 Gunze launched BODY WILD and its Seek line in the United States, aiming to build partnerships with major department stores and specialty retailers.
Why it matters
BODY WILD shows how a long-established Japanese manufacturer uses a brand-led line to compete in fashion-oriented men's underwear at home and abroad.
Frequently asked questions
Who makes BODY WILD?
BODY WILD is made by Gunze, a Japanese underwear manufacturer that has sold underwear in Japan since 1896.
What is BODY WILD known for?
The brand is known for colourful men's boxer briefs and ribbed T-shirts.