aimerfeel
aimerfeel is a Japanese lingerie and loungewear brand for fashion-conscious young women. It sells bras with practical features and cute loungewear at reasonable prices through its own stores and online.
| Country | Japan |
|---|---|
| Category | Lingerie and loungewear |
| Best-known product | Super-boosting bra |
| Price | Reasonable |
| Website | shop.aimerfeel.jp |
What is aimerfeel?
aimerfeel is a women's lingerie and loungewear brand from Japan. It describes itself as a lingerie brand for fashion-conscious girls who want to look cool and cute, and its shops are a familiar presence in Japanese shopping centres.
Products and positioning
The brand focuses on bras with useful features and on loungewear designed to be fashionable as well as comfortable. Its best-known product is a super-boosting bra that became popular through word of mouth and customer reviews. aimerfeel positions itself on reasonable prices, making trend-led intimates accessible to a young audience. It has also released themed lingerie, including superhero designs, that drew attention in Harajuku fashion media.
Distribution
aimerfeel operates its own stores in shopping malls across Japan, including LaLaport and Mitsui Outlet Park locations in Tokyo, Hyogo, Shizuoka and other prefectures. It sells through its own online shop and on Japanese fashion platforms such as ZOZOTOWN.
Why it matters
aimerfeel illustrates the Japanese lingerie market's shift towards fashion-driven, affordable intimates sold in high-traffic mall stores and online.
Frequently asked questions
What is aimerfeel?
aimerfeel is a Japanese lingerie and loungewear brand aimed at fashion-conscious young women.
What is aimerfeel known for?
aimerfeel is best known for its super-boosting bra and cute loungewear at reasonable prices.