Salute
Wacoal · Japan
Salute is a Japanese lingerie brand from Wacoal, founded in 1979. It is known for vivid colours and highly designed innerwear sold through lingerie specialty stores.
| Parent company | Wacoal Corp. |
|---|---|
| Founded | 1979, nightwear |
| Innerwear since | 1983 |
| Channel | Lingerie specialty stores |
| Website | wacoal.jp |
What is Salute?
Salute is a lingerie brand from Wacoal Corp., the Kyoto based innerwear company. Its name is the Italian word for a toast, and its concept is to make everyday moments in women's lives feel dramatic.
History
Salute began in 1979 with nightwear and started selling innerwear in 1983. To mark 30 years of Salute innerwear, it released a special print series in 2013 created with Germany based artist Shinpei Naito.
Products and positioning
Salute is positioned as Wacoal's distinctive lingerie brand. Its innerwear focuses on shaping the body line while offering high design quality, with vivid colours and elaborate designs. Most pieces are priced above 10,000 yen, and some reach around 20,000 yen.
- Bras and matching sets
- Shaping innerwear
- Nightwear
- Limited and collaboration prints
Distribution
The brand is sold exclusively through lingerie specialty stores across Japan and through the Wacoal online store.
Why it matters
Salute shows how a large innerwear group uses a separate, design led brand and a selective specialty store network to serve customers who want lingerie as a fashion statement.
Frequently asked questions
Which company makes Salute lingerie?
Salute is a lingerie brand from Wacoal Corp., based in Kyoto, Japan.
Where can you buy Salute?
Salute is sold through lingerie specialty stores across Japan and the Wacoal online store.