Chut! INTIMATES
Chut! INTIMATES is a Japanese lingerie brand founded in 2014 and based in Tokyo. It makes bras, shorts and lingerie for women that aim to combine style, function and comfort.
| Founded | 2014 |
|---|---|
| Headquarters | Minato-ku, Tokyo |
| Focus | Women's lingerie |
| Key products | Wire-free and full cup bras |
| Website | chut-intimates.com |
What is Chut! INTIMATES?
Chut! INTIMATES is a lingerie brand from Japan, established in 2014 and headquartered in the Onward Bay Park Building in the Kaigan district of Minato-ku, Tokyo. It designs intimate apparel primarily for women, with an emphasis on pieces that are stylish while remaining functional and comfortable to wear every day.
Products and positioning
The product range centres on everyday underwear rather than occasion lingerie. Core categories include:
- Bras, including wire-free and full cup styles
- Shorts and matching lower pieces
- Lingerie in natural materials
The focus on wire-free construction and natural fabrics places the brand within the comfort led segment of the Japanese lingerie market, which competes with established intimate apparel makers as well as newer comfort brands.
Why it matters
Chut! INTIMATES reflects a wider shift in lingerie towards wire-free, comfortable designs, a shift that has opened room for newer labels alongside the long established Japanese intimate apparel companies.
Frequently asked questions
Where is Chut! INTIMATES from?
Chut! INTIMATES is a Japanese lingerie brand founded in 2014 and based in Tokyo.
What does Chut! INTIMATES sell?
The brand sells bras, shorts and lingerie for women, including wire-free, full cup and natural material styles.