Freya

Freya is a lingerie brand listed among the brands of Japan's Wacoal group. The sources reviewed do not give its founding details or headquarters.

What is Freya?

Freya is a lingerie and swimwear label that English Wikipedia lists among the products of the Wacoal group. It is commonly described as a British brand, though the sources reviewed do not state its origin.

Parent company

The sources reviewed list Freya among the brands of the Japanese group Wacoal, alongside Wacoal, b.tempt'd, Elomi, Eveden, Lively and Goddess. Wacoal was founded on 1 November 1949 in Kyoto by Koichi Tsukamoto and is listed on the Tokyo Stock Exchange as Wacoal Holdings (code 3591).

Group background

• Wacoal entered the US market in 1985, selling through department stores, and has divisions in North America and Europe.
• A production plant was established in Vietnam in 1997.
• Its Thai subsidiary, Thai Wacoal, is listed on the Stock Exchange of Thailand.
• The group set up a Human Science Research Center in 1964 to study women's bodies for product development.

What is not verified

The sources reviewed do not give Freya's founding year, founder, headquarters or distribution channels, and the exact corporate structure between the brand and the parent is not described. Those facts are left unstated rather than assumed.

Why it matters

Freya is part of a multi-brand structure under one of the largest Japanese lingerie groups, which gives specialist brands access to international distribution and research resources.

Frequently asked questions

Who owns Freya?

Wikipedia lists Freya among the brands of Wacoal, the Japanese group headquartered in Kyoto. The exact legal structure is not described in the sources reviewed.

Where is Freya from?

Freya is commonly described as a British lingerie brand, but the sources reviewed do not confirm its origin or headquarters.

All brands