Elomi
Wacoal Europe · United Kingdom
Elomi is a lingerie and swimwear brand designed for the fuller figure, produced by Wacoal Europe. It offers bras, briefs and cup-sized swimwear in sizes up to a 48 back and K cup.
| Parent company | Wacoal Europe |
|---|---|
| Product focus | Lingerie and bra-sized swimwear |
| Cup range | A to K |
| Back sizes | 28 to 48 inch |
| Website | elomilingerie.com |
What is Elomi?
Elomi is a lingerie and swimwear brand designed for the fuller figure. It is designed and produced by Wacoal Europe, the company behind sister brands Wacoal, Freya, Fantasie, Goddess and b.tempt'd. The operating entity is listed as Wacoal EMEA Ltd, with a UK address.
Products and positioning
The brand pairs bold colours and contemporary styling with a focus on comfort and support. The range covers:
- Lingerie, including bras, briefs, basques and babydolls
- Bra-sized swimwear, including bikini tops and bottoms, supportive swimsuits and tankinis
Sizing runs from A to K cups and from 28 to 48 inch back sizes.
Why it matters
Elomi addresses the plus size and fuller-bust lingerie segment, where fit and support are the main purchase drivers. As part of a larger intimates group, it shows how specialist size ranges are developed as separate brands with their own design language, alongside the group's other labels aimed at different customers.
Frequently asked questions
Who makes Elomi?
Elomi is designed and produced by Wacoal Europe, which also makes Wacoal, Freya, Fantasie, Goddess and b.tempt'd.
What sizes does Elomi offer?
Elomi offers lingerie and swimwear in cup sizes A to K and back sizes 28 to 48 inch.