Curvy Kate
United Kingdom
Curvy Kate is a British lingerie and swimwear brand for fuller busts, launched in July 2009 by Steve Hudson. It sells D to K cup sizes and also owns the Scantilly line.
| Launched | 2009 |
|---|---|
| Founder | Steve Hudson |
| Headquarters | Uxbridge, United Kingdom |
| Sizes | D to K cups, backs 28 to 44 |
| Segment | Lingerie, swimwear and hosiery |
| Website | curvykate.com |
What is Curvy Kate?
Curvy Kate is a UK brand focused on fuller-bust lingerie and swimwear. Wikipedia describes an official launch in July 2009 at the Harrogate Lingerie Show and names Steve Hudson as founder and director. The company address listed is in Ickenham, Uxbridge. No separate owner is named, and no group ownership could be verified.
Products and positioning
The range covers lingerie and swimwear in D to K cups and back sizes 28 to 44. Its brands include Curvy Kate and Scantilly, the latter launched in November 2015. In 2026 the brand refreshed its logo and online shopping experience, and Wikipedia notes that its sports bra was praised by Women's Running and that it was named one of The Times Best Small Places to Work.
Business model and distribution
Curvy Kate is built on wholesale and online sales. By 2010 it was stocked in more than 100 retail stores worldwide, and the United States became one of its largest export markets, according to Wikipedia. Detailed current channel shares and revenue are not available from the sources retrieved.
- Launched: July 2009
- Founder: Steve Hudson
- Sub-brand: Scantilly (2015)
Why it matters
Curvy Kate is one of the best known UK challenger brands in fuller-bust lingerie, competing with specialists such as Bravissimo and Panache in a segment where fit and size range drive loyalty.
Frequently asked questions
Who founded Curvy Kate?
Steve Hudson founded Curvy Kate, which launched officially in July 2009 at the Harrogate Lingerie Show.
What sizes does Curvy Kate make?
Curvy Kate makes lingerie and swimwear in D to K cups and back sizes 28 to 44, according to Wikipedia.