WE ARE WE WEAR
WE ARE WE WEAR is a London swimwear and lingerie brand founded by Natalie Paul and Chelsea Williams. It is a body-positive label offering every style in sizes XS to 3XL.
| Founders | Natalie Paul, Chelsea Williams |
|---|---|
| Base | London |
| Size range | XS to 3XL across all styles |
| Eco edit | Made in Italy from recycled materials |
| Website | wearewewear.com |
What is WE ARE WE WEAR?
WE ARE WE WEAR is a London-based swimwear and lingerie brand founded by Natalie Paul and Chelsea Williams, who previously worked at one of the largest online fashion retailers. The brand describes itself as a body positivity label that sets out to challenge unrealistic beauty standards in fashion.
Products and positioning
Inclusivity is built into the range: every style is offered in sizes XS to 3XL. The collection spans:
- Bikinis and mix-and-match swim separates, including reversible styles
- One-piece swimsuits
- Lingerie such as mesh and ribbed briefs
- Curve and plus ranges
Its Eco edit is made in Italy from recycled materials including fishing nets, industrial plastics and fabric scraps, reflecting the brand's push towards more sustainable fashion.
Distribution
The brand sells through its own online store and through large online retailers, with styles listed on ASOS and Anthropologie. It has also run pop-ups at Oxo Tower Wharf on London's South Bank, where it has been based.
Why it matters
WE ARE WE WEAR reflects a wider shift in swim and intimates towards extended sizing as standard rather than as a separate range, combined with recycled fibres in core products.
Frequently asked questions
Who founded WE ARE WE WEAR?
WE ARE WE WEAR was founded by Natalie Paul and Chelsea Williams, who previously worked at a large online fashion retailer.
What does WE ARE WE WEAR sell?
The brand sells body-positive swimwear and lingerie, with every style available in sizes XS to 3XL.