DESCENDANT
DESCENDANT is a Tokyo casualwear brand founded in 2015 by Tetsu Nishiyama of WTAPS and his wife Mikiko Nishiyama. It makes relaxed staples for men, women and children based on the idea of clothing handed down from parent to child.
| Founded | 2015 |
|---|---|
| Founders | Tetsu Nishiyama, Mikiko Nishiyama |
| Base | Tokyo, Japan |
| Concept | Clothing passed from parent to child |
| Website | descendant.jp |
What is DESCENDANT?
DESCENDANT is a Tokyo based brand founded by Tetsu Nishiyama, the creator of WTAPS, together with his wife Mikiko Nishiyama. It launched publicly in 2015 through POPEYE magazine as a full line for men, women and children. The idea behind it is clothing passed down from parent to child.
Products and positioning
DESCENDANT focuses on relaxed casualwear staples, often in muted navy, grey and black. Typical products include:
- T shirts and button up shirts
- Tracksuits and baggy trousers
- Caps and accessories
- Footwear collaborations, such as a CAMPUS sneaker with adidas Originals
The aesthetic sits between minimalist contemporary dressing and streetwear, with a calmer, more family oriented tone than its founder's other label.
Distribution
The brand sells through its own online store and selected retailers in Japan and abroad.
Why it matters
DESCENDANT shows how a leading figure of Japanese streetwear has translated that culture into durable everyday clothing for different generations, extending street style into family and lifestyle dressing.
Frequently asked questions
Who founded DESCENDANT?
DESCENDANT was founded by WTAPS founder Tetsu Nishiyama and his wife Mikiko Nishiyama, launching publicly in 2015.
What does DESCENDANT sell?
DESCENDANT sells relaxed casualwear for men, women and children, including tees, shirts, tracksuits, trousers and caps.