NEONSIGN
NEONSIGN is a Japanese fashion brand founded in 2009 by designer Asuka Hayashi. Based in Tokyo, it makes men's and women's clothing that freely mixes different cultural references.
| Founded | 2009 |
|---|---|
| Designer | Asuka Hayashi |
| Base | Tokyo, Japan |
| Concept | The pursuit of cloth arts |
| Website | ne-on-sign.com |
What is Neonsign?
NEONSIGN is a Tokyo fashion label designed by Asuka Hayashi. Its stated concept is the pursuit of cloth arts, and its collections mix diverse cultures freely, which has earned it a following among both men and women in the Japanese scene.
History
The brand was founded in 2009 and celebrated its tenth anniversary on 8 August 2019. To mark the occasion it held its first standalone pop-up at TRUNK (HOTEL) in Shibuya and released anniversary T-shirts carrying a renewed logo and symbol mark. Neonsign has also presented seasonal collections through the Tokyo fashion press calendar.
Products and positioning
- Seasonal ready-to-wear collections for men and women
- Cut and sew T-shirts and long sleeves
- Graphic and colour focused pieces
Distribution
Neonsign operates from a Tokyo atelier and sells through Japanese select shops and event formats such as pop-ups.
Why it matters
Neonsign represents the independent designer streetwear layer of the Tokyo market, where small studios build loyal followings through distinctive concepts and select shop partnerships.
Frequently asked questions
Who designs Neonsign?
Neonsign is designed by Asuka Hayashi, who founded the brand in 2009.
Where is Neonsign from?
Neonsign is a Japanese fashion brand based in Tokyo.