BEDWIN & THE HEARTBREAKERS
DLX Co., Ltd. · Japan
BEDWIN & THE HEARTBREAKERS is a Tokyo fashion label designed by Masafumi Watanabe. It makes men's and women's ready to wear, shoes, bags, hats and accessories.
| Designer | Masafumi Watanabe |
|---|---|
| Debut | Autumn/Winter 2004 |
| Current name since | Spring/Summer 2007 |
| Company | DLX Co., Ltd., Shibuya, Tokyo |
| Website | bedwintokyo.com |
What is BEDWIN & THE HEARTBREAKERS?
BEDWIN & THE HEARTBREAKERS is a Japanese clothing label designed by Masafumi Watanabe, who was born in Tokyo in 1971. Watanabe is also CEO of DLX Co., Ltd., the Shibuya based company behind the label, and a director of BEDWIN.
History
The label debuted with an Autumn/Winter 2004 collection. It held exhibitions under the name BEDWIN in 2005 and 2006 and was renamed BEDWIN & THE HEARTBREAKERS from the Spring/Summer 2007 season.
Products and positioning
The range covers men's and women's ready to wear alongside shoes, bags, hats and accessories, and the brand also runs a dedicated women's line. DLX describes its focus as adult street fashion, which places the label between Tokyo streetwear and grown up casual menswear.
- Men's and women's ready to wear
- Shoes and bags
- Hats and accessories
Why it matters
The label belongs to the generation of Tokyo brands that took street style into a more mature register. It has been listed on the Rakuten Fashion Week Tokyo brand directory and is stocked by international online retailers, showing how Japanese adult streetwear reaches buyers outside Japan.
Frequently asked questions
Who designs BEDWIN & THE HEARTBREAKERS?
The label is designed by Masafumi Watanabe, who is also CEO of DLX Co., Ltd.
Where is BEDWIN & THE HEARTBREAKERS from?
It is a Japanese label based in Shibuya, Tokyo, that debuted in 2004.