FORTY PERCENTS AGAINST RIGHTS
FORTY PERCENTS AGAINST RIGHTS, or FPAR, is a Japanese streetwear label created by WTAPS founder Tetsu Nishiyama. It makes clothing, accessories and homewares built around a manifesto against fabricated media information.
| Founder | Tetsu Nishiyama |
|---|---|
| Related brand | WTAPS |
| Theme | Media guerrilla manifesto |
| Origin | Japan |
| Website | fpar.jp |
What is FORTY PERCENTS AGAINST RIGHTS?
FORTY PERCENTS AGAINST RIGHTS, usually shortened to FPAR, is a Japanese label created by Tetsu Nishiyama, who also founded the streetwear brand WTAPS. Where WTAPS is known for construction quality and restrained branding, FPAR is built around an explicit message.
Products and positioning
The label's manifesto is about countering fabricated information spread by mass media, and its members describe themselves as guerrillas. This shows in the aesthetic:
- Lo-fi lookbooks and mostly monochrome palettes
- Slogans such as Way Back to Basics and Media Killed the Guerrilla
- Clothing including a work shirt and college jacket made with workwear brand Red Kap
- Homewares and accessories such as tote bags, glasses, key rings and patches
Distribution
FPAR was long sold mainly in Japan. Its Spring/Summer 2015 collection was only the second to be sold outside the country, through stockists including Goodhood, C-Store, Firmament, Slam Jam and Colette. The label has also produced collections with the POOL aoyama.
Why it matters
FPAR is a reference for message driven Japanese streetwear and an example of how an established designer can run a separate, more conceptual label alongside a main brand.
Frequently asked questions
Who founded FPAR?
FORTY PERCENTS AGAINST RIGHTS was created by Tetsu Nishiyama, the founder of WTAPS.
What does FPAR stand for?
FPAR stands for FORTY PERCENTS AGAINST RIGHTS, a Japanese label built around a manifesto against fabricated media information.