KIDILL
KIDILL is a Japanese designer label founded in Tokyo in 2014 by Hiroaki Sueyasu. It makes men's and unisex ready-to-wear, shoes, hats and accessories rooted in punk youth culture.
| Founded | 2014 |
|---|---|
| Designer | Hiroaki Sueyasu |
| Headquarters | Meguro, Tokyo |
| Flagship | KIDILL ROOM, Jingumae |
| Paris debut | Autumn/Winter 2021 |
| Website | kidill.jp |
What is KIDILL?
KIDILL is a Tokyo based fashion label created by designer Hiroaki Sueyasu in 2014. The brand explains its name as meaning "pureness within a chaos", and its collections draw heavily on punk youth culture, aimed at what the label calls modern rebels.
History
After establishing the label in Tokyo, Sueyasu presented KIDILL at Rakuten Fashion Week TOKYO before taking the brand to Paris. KIDILL made its runway debut at Paris Men's Fashion Week with the Autumn/Winter 2021 season, placing it among the Japanese labels that show on the international menswear calendar.
Products and positioning
The offer covers men's and unisex ready-to-wear alongside shoes, hats and accessories. Collections combine punk references with tailoring, workwear and graphic elements, positioning KIDILL as a designer label rather than a mass streetwear brand.
- Men's and unisex ready-to-wear
- Shoes and hats
- Accessories
Distribution
The company's head office is in Meguro, Tokyo, and its official store, KIDILL ROOM, is located in Jingumae, Shibuya. The label is also stocked by international designer retailers and online luxury platforms.
Why it matters
KIDILL is one of the Tokyo labels that has carried a distinctly Japanese reading of punk subculture onto the Paris runway, showing how independent designers from Japan build international visibility through fashion week schedules and global wholesale.
Frequently asked questions
Who founded KIDILL?
KIDILL was founded in 2014 by Japanese designer Hiroaki Sueyasu, who continues to design the label.
Where is KIDILL from?
KIDILL is from Tokyo, Japan, where it has its head office and its KIDILL ROOM store.