Neighborhood
NEIGHBORHOOD Co., Ltd. · Japan
Neighborhood is a Japanese streetwear label founded in Harajuku, Tokyo, in 1994 by Shinsuke Takizawa. It draws on motorcycle culture, military and workwear, and its motto is "Craft with Pride". Alongside BAPE, Undercover and WTAPS, it is regarded as one of the defining brands of Ura-Harajuku streetwear.
| Founded | 1994, Harajuku, Tokyo |
|---|---|
| Founder | Shinsuke Takizawa |
| Company | NEIGHBORHOOD Co., Ltd. |
| Headquarters | Tokyo, Japan |
| Motto | Craft with Pride |
| Website | neighborhood.jp |
What is Neighborhood?
Neighborhood, usually written NEIGHBORHOOD, is a Tokyo brand known for rugged, utilitarian streetwear. Its collections combine motorcycle apparel, military surplus, workwear, outdoor gear and counter-culture graphics, and extend into accessories, footwear collaborations and lifestyle objects. The operating company is NEIGHBORHOOD Co., Ltd.
History
The brand was founded in 1994 in Harajuku, Tokyo, by designer Shinsuke Takizawa. It emerged from the same Ura-Harajuku scene that produced A Bathing Ape and Undercover, at a time when small Tokyo labels were redefining youth fashion through limited production and close links to music and subcultures. Hypebeast describes it as one of the most influential contemporary streetwear brands, alongside WTAPS, Undercover and A Bathing Ape, and as Tokyo's most utilitarian streetwear label. Native American and outdoor references also recur in its work.
Products and positioning
Neighborhood sits in the premium segment of Japanese streetwear, with an emphasis on materials and construction. Its brand philosophy is summed up as Craft with Pride. Recurring themes and partners include:
- Motorcycle and biker culture
- Military and workwear silhouettes
- Collaborations with Yohji Yamamoto and Y-3
- Footwear projects with Dr. Martens and Clarks Originals
- A collaboration with A Bathing Ape
Business model and distribution
Neighborhood sells through its own stores and online shop and through a network of authorised dealers, which the brand lists on its website. This combination of controlled direct retail and selected wholesale partners is typical of the leading Harajuku labels.
Why it matters
Neighborhood is one of the brands that shaped how Japanese streetwear is perceived internationally: small-batch, highly crafted and rooted in subculture. Its longevity since 1994 and its collaborations with designers such as Yohji Yamamoto show how streetwear and design-led fashion have converged.
Frequently asked questions
Who founded Neighborhood?
Neighborhood was founded in 1994 in Harajuku, Tokyo, by designer Shinsuke Takizawa. It became one of the key labels of the Ura-Harajuku streetwear movement.
What is Neighborhood known for?
The brand is known for utilitarian streetwear influenced by motorcycle culture, military and workwear. It has collaborated with Yohji Yamamoto, Y-3, Dr. Martens, Clarks Originals and A Bathing Ape.