TENBOX
TENBOX is a Tokyo clothing label led by Pigu and known for unconventional branding. It is recognised for travel themed collaborations with brands such as Paraboot, Converse and EAST FAR EAST.
| Origin | Tokyo, Japan |
|---|---|
| Led by | Pigu |
| Known collaborations | Paraboot, Converse, gravis, EAST FAR EAST |
| Theme | Travel |
What is TENBOX?
TENBOX, written 10匣 in Japanese, is a clothing label led by Pigu. It has drawn attention in Japan and abroad for its unconventional branding and sells through its own TENBOX stores.
Products and positioning
Travel is a recurring theme. The label's collaborations are built around practical ideas for people on the move:
- Travel focused sneakers with Converse and gravis
- A Gurkha sandal based on the Paraboot Pacific model, combining black and brown leather so one pair goes with more outfits and travellers pack less
- A matching shirt and swim shorts set made with Singapore select shop COLONY CLOTHING
- A special order balloon hoodie with Japanese cut and sew maker EAST FAR EAST
The Paraboot sandal launched first at COLONY CLOTHING in Singapore in 2019 before a limited sale in Shirokane, Tokyo.
Distribution
TENBOX sells through its own shops and through partner retailers such as Kenzai Depot and COLONY CLOTHING, often in limited runs.
Why it matters
TENBOX shows how a small Tokyo label can use concept driven collaborations with established makers to reach an international audience without a conventional wholesale network.
Frequently asked questions
Who is behind TENBOX?
TENBOX is a Tokyo clothing label led by Pigu.
What is TENBOX known for?
It is known for unconventional branding and travel themed collaborations, including a Gurkha sandal with Paraboot.