Cootie Productions
Cootie Productions, usually styled COOTIE, is a Japanese fashion brand founded in 2000. It is known for American casual style reinterpreted for today, with a mainly black, achromatic palette.
| Country | Japan |
|---|---|
| Founded | 2000 |
| Flagship | Shibuya, Tokyo |
| Collaborations | Converse, Mitchell & Ness, Baracuta |
| Website | cootie-jp.com |
What is Cootie Productions?
Cootie Productions is a Japanese fashion brand that was established in 2000. It describes its style as American casual, reinterpreted for today, and works mainly in a black, achromatic palette. The label is sold under the short name Cootie.
Products and positioning
The brand focuses on menswear, with some womenswear, and presents seasonal collections for autumn and winter. It is also known for collaborations. Recent partners include Converse, for All Star sneakers, Mitchell & Ness, for hockey jerseys and shorts, and Baracuta, for a capsule that reinterprets the Harrington jacket.
Distribution
Cootie runs a flagship store in Shibuya, Tokyo, and its products are available at around 25 retail locations across Japan, including select shops in Omotesando and Shinjuku in Tokyo and Casino Club in Kyoto.
Why it matters
Cootie is one of the Japanese labels that links American casual heritage with Tokyo streetwear culture, and its collaborations show how it works with established international names.
Frequently asked questions
Where is Cootie Productions from?
Cootie Productions is a Japanese brand with its flagship store in Shibuya, Tokyo.
What does Cootie Productions sell?
Cootie sells mainly menswear in an American casual style with a largely black palette, plus some womenswear and collaboration pieces.