Niko and...
Adastria · Japan
niko and... is a Japanese lifestyle brand of the apparel group Adastria that combines clothing with household goods and, in some stores, food and drink. SAYS calls it one of the group's fastest growing brands.
| Owner | Adastria Co., Ltd. |
|---|---|
| Concept | Apparel and lifestyle goods |
| First Southeast Asian flagship | Bangkok, 2023 |
| Group headquarters | Shibuya, Tokyo |
| Sister brands | Global Work, Lowrys Farm |
What is niko and...?
niko and... (written Niko and... in the directory) is a lifestyle and fashion brand owned by Adastria Co., Ltd. SAYS describes it as one of the group's fastest growing brands. Adastria builds friendly spaces that pair apparel with lifestyle offerings such as restaurants or specialty goods, which is the concept at the centre of this brand.
International expansion
According to Japanese Wikipedia, Adastria opened its flagship niko and... store in Bangkok in 2023, the brand's first in Southeast Asia. The group had opened its first overseas stores in Taiwan in 2003 and established Adastria Asia in August 2007.
The company behind it
Adastria was founded on 22 October 1953 in Mito, Ibaraki, as the men's suit shop Fukudaya Yofukuten. It listed on the Tokyo Stock Exchange First Section in 2004, became a holding company in 2013 and merged its operating companies under the name Adastria in 2015. Michio Fukuda, son of the founder, is chairman and CEO, according to Japanese Wikipedia. The headquarters is in Shibuya, Tokyo.
Why it matters
niko and... shows how Japanese fashion retailers blend apparel and lifestyle goods to raise store appeal in shopping centres and abroad. The sources fetched do not give a founding year or store count for the brand, so none are stated here.
Frequently asked questions
Who owns niko and...?
niko and... is owned by Adastria Co., Ltd., a Japanese apparel retailer. Adastria also owns Global Work and Lowrys Farm.
What is niko and... known for?
It is known for combining clothing with lifestyle goods and, in some locations, restaurants or specialty products. A Bangkok flagship opened in 2023.