ROSE BUD
TSI Holdings · Japan
ROSE BUD is a Japanese women's select shop and original brand operated by B's International within the TSI group. It mixes its own labels with domestic and international brands across mode, street and vintage styles.
| Format | Select shop and original brand |
|---|---|
| Operator | B's International |
| Group | TSI Holdings |
| House labels | mici, mag.by c, CREOLME, GENE HEAVENS |
| Website | rosebud-web.com |
What is ROSE BUD?
ROSE BUD is a Japanese fashion retailer that combines an original brand with a select shop for women. Its name evokes a rosebud that can bloom into many different flowers, reflecting a mix of styles aimed at women who favour an edgy look. The business is run by B's International, part of the TSI group.
Products and positioning
ROSE BUD blends mode, street, vintage and hippie influences. Its stores typically carry 40 to 50 brands, sourced in Japan and abroad, alongside original products ranging from trend pieces to basics. House labels include:
- mici
- mag.by c
- CREOLME
- GENE HEAVENS
The select offer has featured international names such as GANNI, Gina Tricot, Nike, ASICS, The North Face and MARY QUANT, together with shoes, bags and accessories. The company has described a shift from a market led to a product led approach, putting more weight on its own designs.
Distribution
ROSE BUD operates stores in major Japanese cities, including Shinjuku, Umeda in Osaka, Nagoya and Sapporo, as well as a compact LIMITED BOX format in Fukuoka. It sells online through its official store and on ZOZOTOWN.
Why it matters
ROSE BUD reflects the Japanese select shop model, in which curation of outside brands sits alongside a growing share of private label product to differentiate the offer and protect margins.
Frequently asked questions
What is ROSE BUD?
ROSE BUD is a Japanese women's select shop that combines its own labels with domestic and international brands.
Who runs ROSE BUD?
ROSE BUD is operated by B's International, a company in the TSI group.