Nano Universe
Japan
Nano Universe is a Japanese select shop with an original line, whose first store opened in Shibuya, Tokyo, in 1999. It started with menswear and now also sells womenswear.
| Founded | 1999, Shibuya, Tokyo |
|---|---|
| Type | Select shop with original line |
| Country | Japan |
| Segment | Mass market and fast fashion |
| Original line | Library (mature customers) |
What is Nano Universe?
Nano Universe, written nano universe or nano.universe by the brand, is a Japanese select shop that sells imported and third party items together with its own original line. The name combines nano, meaning extremely small, and universe, which the brand uses to express a unique world view.
History
According to Fashion Press, the brand opened its first store in Shibuya, Tokyo, in 1999 and began expanding as a select shop in 2002. It started with menswear and now also sells womenswear.
Products and positioning
The style is based on European traditional clothing, mixed with contemporary and edgy original and imported items. A line called Library targets mature customers under the concept The new generation adult. Fashion Press lists about 30 stores across Japan, including the main Shibuya store, with many other locations in outlet malls and shopping centres. This figure may be out of date.
Why it matters
Nano Universe belongs to the group of Japanese select shops that combine curation with a private label, a model also followed by Beams. The page used for this profile does not name the owning company or a corporate headquarters, so ownership and headquarters are left out rather than assumed.
Frequently asked questions
Where is Nano Universe from?
Nano Universe is from Japan. The first store opened in Shibuya, Tokyo, in 1999.
What does Nano Universe sell?
It sells menswear and womenswear from its own original line together with imported and third party items, in a style based on European traditional clothing.