COMME CA ISM
FIVE FOXes · Japan
COMME CA ISM is a Japanese family fashion brand created in 1993 by the Tokyo apparel company FIVE FOXes. It offers womenswear, menswear and childrenswear through its own shops in Japanese shopping centres.
| Parent company | FIVE FOXes Co., Ltd. |
|---|---|
| Created | 1993 |
| Headquarters | Shibuya, Tokyo |
| Customers | Women, men and children |
| Website | fivefoxes.co.jp |
What is COMME CA ISM?
COMME CA ISM is a Japanese apparel brand belonging to FIVE FOXes Co., Ltd., a company headquartered in Shibuya, Tokyo, and founded in 1976. FIVE FOXes is best known as the maker of COMME CA DU MODE, and COMME CA ISM was created in 1993 as part of the same family of labels.
Products and positioning
The brand dresses the whole family, with ranges for women, men and children. It sits in the accessible part of the FIVE FOXes portfolio, which also includes COMME CA COLLECTION, CCM, ARTISAN and other labels, and offers everyday wardrobe pieces rather than runway fashion.
Distribution
COMME CA ISM operates shops in Japanese shopping centres, including LaLaport malls run by Mitsui Fudosan, where stores carry women's, men's and kids' collections under one roof.
Why it matters
COMME CA ISM is an example of the Japanese multi brand apparel model, in which one company runs several labels at different price points and distributes them through mall based stores. Its long presence since the 1990s makes it a familiar name in Japanese family retail.
Frequently asked questions
Who owns COMME CA ISM?
COMME CA ISM belongs to FIVE FOXes Co., Ltd., the Tokyo company behind COMME CA DU MODE.
What does COMME CA ISM sell?
It sells everyday clothing for women, men and children through stores in Japanese shopping centres.