ORIHICA
AOKI Co., Ltd. · Japan
ORIHICA is a Japanese suit and business wear chain operated by AOKI. It sells suits and coordinated outfits for men and women, mainly through stores in shopping centres.
| Operator | AOKI Co., Ltd. |
|---|---|
| Format | Suit and business wear stores |
| Stores (2013) | 103 |
| Typical location | Shopping centres |
| Website | orihica.com |
What is ORIHICA?
ORIHICA is a Japanese apparel retail brand run by the ORIHICA company of AOKI Co., Ltd., one of Japan's large menswear and suit retailers. It centres on suits and business wear and aims to make shopping easy by showing customers complete coordinated outfits.
History
By early 2013, around a decade after it was set up, ORIHICA had passed 100 stores, with 103 shops at the end of January that year. Around 80 per cent of its stores were located in shopping centres. Since then the chain has continued to open stores, including new locations in shopping malls in Kyushu.
Products and positioning
ORIHICA offers suits alongside casual and business clothing for men and women. Its stores emphasise outfit coordination displays and an accessible, self service shopping environment, distinguishing it from traditional suit specialists.
Distribution
The brand sells through its own stores, many of them in suburban shopping centres such as LaLaport and AEON Mall, and through its online store. The company has also focused on enlarging existing stores rather than only opening new ones.
Why it matters
ORIHICA shows how Japan's large suit retailers have adapted to shopping centre retail and a more casual, coordinated approach to business clothing.
Frequently asked questions
Who owns ORIHICA?
ORIHICA is operated by AOKI Co., Ltd., the Japanese menswear and suit retailer.
What does ORIHICA sell?
ORIHICA sells suits and business and casual wear for men and women, displayed as coordinated outfits.