Fashion brands from Finland
This directory lists 19 fashion brands from Finland. Premium and contemporary labels form the largest group, followed by sportswear and outdoor, childrenswear, and jewellery and watches. Brands are positioned in the premium and mid-market tiers. Helsinki is the main centre, with Lahti also represented.
Finnish brands all sell online, most sell through wholesale, and a smaller share operate their own stores. Owners include Karhu Holding, Reima Oy and L-Fashion Group. Notable names include the running and sports brand Karhu, the childrenswear brands Reima and Lassie, and Kalevala Jewelry, whose design jewellery is handmade in Helsinki. Functional clothing for cold weather, especially for children, is a recognisable strength of Finnish fashion, alongside the country's broader reputation for clean, practical design.
Premium and contemporary
10Sportswear and outdoor
3Bags, accessories and eyewear
1Jewellery and watches
2Childrenswear
3Frequently asked questions
Which fashion brands come from Finland?
The 19 Finnish brands in this directory include Karhu, Reima, Lassie and Kalevala Jewelry.
How do Finnish fashion brands sell?
63 per cent of Finnish brands sell through wholesale. All sell through their own e-commerce, while own stores play a smaller role.