Reima
Finland
Reima is a Finnish children's activewear brand founded in 1944 in Kankaanpaa that makes clothing, footwear and accessories for ages 0 to 12. Its company page reports sales in more than 50 countries and net sales of 84 million euros in 2024. The private equity firm Riverside invested in 2011 and lists an exit in April 2026 without naming a buyer.
| Founded | 1944, Kankaanpaa, Finland |
|---|---|
| Age range | 0 to 12 years |
| Net sales | 84 million euros (2024, company) |
| Markets | More than 50 countries |
| Investor | Riverside Europe from July 2011; exit listed April 2026 |
| Website | reima.com |
What is Reima?
Reima is a kids' activewear brand from Finland, founded in 1944. The Riverside Company states that it was founded in Kankaanpaa and describes Reima Oy as a manufacturer of children's clothes and the leading one in the Nordic region. Reima's help centre says its mission is to equip the next generation of happy, active kids for the future.
Products and positioning
Reima makes clothing, footwear and accessories for all seasons and climates for children aged 0 to 12. The company describes its products as sustainably designed, safe, innovative and durable. It reports more than 350 employees and sales in more than 50 countries.
Business model and distribution
The sources reviewed do not describe the split between wholesale, own stores and online sales, and this profile does not state one. Reima Oy reported net sales of 84 million euros in 2024, according to the company help page.
Ownership and brands
Riverside's portfolio page records an investment by Riverside Europe in July 2011 and lists the exit as April 2026, without naming a buyer, price or terms. It names Lassie, Tutta and Progress as other brands of Reima Oy. Because the buyer is not stated, the current owner is left blank here.
Why it matters
Reima is one of the best known Nordic names in technical kids' outerwear. Its mix of a long local history, international distribution and private equity ownership makes the identity of its next owner a topic to follow in children's activewear.
Frequently asked questions
Who owns Reima?
Riverside Europe invested in Reima Oy in July 2011, and Riverside's page lists an exit in April 2026 without naming the buyer. The current owner was not verified.
Where is Reima from?
Reima is a Finnish brand founded in 1944 in Kankaanpaa. It makes kids' activewear for ages 0 to 12.