R-Collection
R-Collection is a Finnish family-owned leisurewear brand founded in 1978 and based in Kajaani. It is best known for its organic cotton Anorak and produces most of its clothing in Finland.
| Founded | 1978 |
|---|---|
| Founders | Pekka and Marjo Saastamoinen |
| Headquarters | Kajaani, Finland |
| Signature | The Anorak, since 1982 |
| Production | Mainly Finland |
| Website | r-collection.com |
What is R-Collection?
R-Collection is a Finnish family business and leisurewear brand based in Kajaani, Northern Finland. It is run by the Saastamoinen family and operates through the company Rockseri Oy.
History
Founders Pekka and Marjo Saastamoinen began in the 1970s by selling clothes from a bus that toured marketplaces. The venture, originally the Collection of Rockville, became R-Collection in 1978. Pekka Saastamoinen added silk screening to the designs, and the first store opened in Helsinki in 1982, followed by further stores in the 1980s and 1990s.
Products and positioning
The signature product is the Anorak, introduced in 1982. It is made from organic cotton twill, has no lining and has been treated since 2002 with a coating for wind, dirt and water resistance.
- Classic, zip and maxi anoraks
- Jackets, tops, bottoms and dresses
- Clothing for women, men and children
- Accessories
Most production takes place in Finland using a local supply chain. The brand describes itself as a slow fashion house focused on timeless, sustainable and gender-inclusive clothing.
Why it matters
R-Collection is a rare example of a Nordic clothing brand that has kept a single signature garment and largely domestic production for more than four decades.
Frequently asked questions
Who founded R-Collection?
R-Collection was founded by Pekka and Marjo Saastamoinen, who started out selling clothes from a touring bus in the 1970s.
What is R-Collection known for?
R-Collection is best known for its organic cotton Anorak, first introduced in 1982.