hálo
hálo is a premium Finnish fashion label from Arctic Lapland, founded in 2017 by Jukka Puljujärvi and Marta Valtovirta. It designs clothing inspired by the Lapland wilderness and Arctic light, with a flagship store in Levi.
| Founded | 2017 |
|---|---|
| Founders | Jukka Puljujärvi and Marta Valtovirta |
| Origin | Lapland, Finland |
| Flagship | Levi, Lapland |
| Production | Made in Europe |
| Website | halofromnorth.com |
What is hálo?
hálo is a premium design label born in Arctic Lapland, Finland. It was founded in 2017 by Jukka Puljujärvi and Marta Valtovirta, and its collections draw on the Lapland wilderness and the changing Arctic light, structured around the eight seasons of the region.
Products and positioning
The range focuses on timeless, long lasting investment pieces and everyday silks, with unique prints designed in house. All items are made in Europe by selected manufacturers. The label has appeared in international fashion titles including Vogue Scandinavia, WWD and ELLE Sweden.
hálo has also moved into jewellery through Tundra, a collaboration with the Finnish jewellery house Kalevala designed by Puljujärvi. The collection includes earrings, a bracelet and an adjustable ring in bright bronze and silver, cast as sculptural, leaf like forms. Both brands highlight ethical, transparent sourcing and manufacturing.
Distribution
The brand's flagship store is at Leviraitti 2 in Sirkka, the village of the Levi ski resort in Lapland, and it sells online through its own website.
Why it matters
hálo shows how a young label can build a premium position on a strong regional identity, turning Arctic Lapland into the core of its design story.
Frequently asked questions
Where is hálo from?
hálo is a premium design label from Arctic Lapland in Finland, with a flagship store in Levi.
Who founded hálo?
hálo was founded in 2017 by Jukka Puljujärvi and Marta Valtovirta.