Gemmi
Gemmi is a Finnish fur outerwear brand with a flagship store in Helsinki. Its lightweight, reversible pieces are made at a factory in Loviisa, where fur products have been produced since 1971.
| Country | Finland |
|---|---|
| Flagship store | Kämp Galleria, Helsinki |
| Factory | Loviisa, Finland |
| Fur products made there since | 1971 |
| Website | gemmi.fi |
What is Gemmi?
Gemmi is a Finnish brand of fur outerwear. It describes its products as a sartorial antidote to the harsh winters of the North and combines luxurious fur with streetwear styling.
Products and positioning
The core of the range is lightweight, reversible outerwear made from fox fur from regulated farms in Finland. Gemmi also sells fur accessories for women, men and kids, with prices starting at 38 euros, which gives the brand an entry point well below that of its coats.
- Reversible fox fur outerwear
- Fur accessories for women, men and kids
- Fur combined with streetwear styling
Production
Gemmi's fur products have been designed and made at its own factory in Loviisa, Finland, since 1971. Keeping design and production in one place ties the brand closely to Finnish materials and craftsmanship.
Distribution
The flagship store is located in the Kämp Galleria shopping centre in central Helsinki. The company, Gemmi Oy, lists its address on Kluuvikatu in Helsinki.
Why it matters
Gemmi is an example of a Nordic producer that has adapted a traditional product, fur, to the style of younger customers.
Frequently asked questions
Where is Gemmi from?
Gemmi is a Finnish brand with a flagship store in Helsinki and a factory in Loviisa.
What does Gemmi sell?
Gemmi sells reversible fox fur outerwear and fur accessories for women, men and kids.