Fiora Muse
Fiora Muse is a Finnish womenswear brand specialising in cashmere. It is designed in Finland by Fiora Group Oy of Helsinki and uses cashmere from Inner Mongolia.
| Country | Finland |
|---|---|
| Headquarters | Helsinki, Finland |
| Company | Fiora Group Oy |
| Core material | Cashmere from Inner Mongolia |
| Certification | OEKO-TEX |
| Website | fioramuse.com |
What is Fiora Muse?
Fiora Muse is a womenswear brand focused on cashmere, designed in Finland by Fiora Group Oy, which is based in Helsinki. The brand uses premium cashmere from Inner Mongolia.
History
The founder, who introduces herself as Henna, says she started the brand because she was looking for cashmere she could trust and could not find it.
Products and positioning
The range is built around cashmere knitwear and related pieces, including cardigans, sweaters, skirts, vests, scarves and arm warmers. Examples include a short sleeve crew neck cashmere cardigan at 329 euros, an off-shoulder cashmere sweater at 339 euros and an ultralight cashmere scarf at 219 euros.
The brand states that it uses Grade A fibres and that its products are OEKO-TEX certified.
Distribution
Fiora Muse sells through its own online shop, with free shipping in the EU and 30-day returns. The London retailer Wolf and Badger is listed as a stockist.
Why it matters
The brand shows how a small Nordic label can enter the premium knitwear market through a single material, sold directly to consumers and through selected stockists.
Frequently asked questions
Where is Fiora Muse from?
Fiora Muse is designed in Finland and is run by Fiora Group Oy in Helsinki.
What does Fiora Muse sell?
It sells cashmere womenswear such as cardigans, sweaters, skirts, vests and scarves.