My Favorite Piece
My Favorite Piece is a Finnish jewellery brand founded in 2014 by Jonna Tiitinen. It makes earrings and other jewellery from upcycled materials such as nutshells, leather waste and bottle plastic, ethically made in Finland.
| Founded | 2014 |
|---|---|
| Founder | Jonna Tiitinen |
| Country | Finland |
| Materials | Pistachio shells, leather waste, bottle plastic |
| Website | myfavoritepiece.com |
What is My Favorite Piece?
My Favorite Piece is a jewellery brand from Finland, founded by Jonna Tiitinen. She developed the idea in 2013 and set up the company a year later, in 2014, with the aim of giving discarded materials a second life as jewellery.
Products and positioning
Earrings are the heart of the range. The very first product was a pair of painted nutshell earrings, and pistachio shells remain a signature material. Current collections also use:
- Leather waste
- Plastic from bottles
- Other materials that would otherwise be thrown away
The brand positions itself on upcycling and ethical production in Finland, turning waste streams into lightweight, colourful statement pieces.
Why it matters
My Favorite Piece is a small but clear example of circular design in accessories. By building its identity around unusual waste materials rather than precious metals, it shows how sustainability can drive both the product story and the look of a jewellery brand.
Frequently asked questions
Who founded My Favorite Piece?
My Favorite Piece was founded in 2014 by Jonna Tiitinen in Finland.
What is My Favorite Piece jewellery made from?
It is made from upcycled materials such as painted pistachio shells, leather waste and plastic from bottles.