14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by segment

Jewellery and watch brands

This directory lists 211 jewellery and watch brands. The United Kingdom has the most, followed by Germany, France, the United States, Switzerland and Denmark. The segment spans fine jewellery houses, watch manufactures and fashion jewellery labels, from high jewellery and complicated watches to charm bracelets and everyday pieces.

Jewellery and watch brands combine channels: most sell through wholesale partners and authorised retailers, almost all have their own e-commerce, and many operate their own boutiques. Examples include Cartier, Van Cleef & Arpels, Bulgari, Tiffany & Co., Chopard, Pandora, Swarovski, Thomas Sabo, Rolex and Omega. Switzerland remains the traditional centre of fine watchmaking, while Paris and London are long-established homes of fine jewellery houses.

211brands
72%sell wholesale
87%sell online
54%run own stores

United Kingdom

34

Germany

22

United States

22

France

21

Denmark

21

Switzerland

18

Italy

18

Netherlands

17

Spain

8

Sweden

6

Japan

5

Greece

2

Belgium

2

Finland

2

Canada

2

Monaco

1

United Arab Emirates

1

Czechia

1

Australia

1

Indonesia

1

Lithuania

1

China

1

Kenya

1

Austria

1

Norway

1

Türkiye

1

Frequently asked questions

Which jewellery and watch brands are listed?

The 211 brands in this segment include Cartier, Bulgari, Tiffany & Co., Rolex, Omega and Pandora.

How do jewellery and watch brands sell?

72 per cent of jewellery and watch brands sell through wholesale or authorised retailers. Almost all also sell online, and many run their own boutiques.

Other segments