Caibai
Beijing Caishikou Department Store Co., Ltd. · China
Caibai is a Chinese jewellery brand from Beijing, operated by Beijing Caishikou Department Store, whose name is shortened to Caibai. It is best known for gold jewellery, including hard gold and culture-themed collections.
| Company | Beijing Caishikou Department Store Co., Ltd. |
|---|---|
| Based in | Beijing |
| Speciality | Gold jewellery |
| Key lines | 5G and 5D hard gold |
| Website | caibai.com.cn |
What is Caibai?
Caibai, also known as Caibai Jewellery, is the jewellery brand of Beijing Caishikou Department Store Co., Ltd. The name is a short form of Caishikou Department Store, a destination that Beijing shoppers have long associated with buying gold.
Products and positioning
Gold is at the centre of the offer. Caibai sells culture-themed and IP products, with particular emphasis on 5G and 5D hard gold jewellery, which is lighter and more durable than traditional gold and better suited to gem-setting. The brand has developed special collections with Beijing cultural institutions, including:
- The Summer Palace
- The Temple of Heaven
- The Capital Museum
- The National Centre for the Performing Arts
Retail technology
Caibai has also invested in its own store technology. It offers a smart serving tray that displays product details on a screen and supports digital payment, and a smart vending machine that lets customers buy items through a touchscreen. The company holds patents and software copyright for these devices.
Why it matters
Caibai illustrates how established Chinese gold retailers are combining heritage-led design, cultural licensing and in-store digital tools to stay relevant with younger jewellery buyers.
Frequently asked questions
What is Caibai?
Caibai is the jewellery brand of Beijing Caishikou Department Store, a Beijing retailer known for gold jewellery.
What does Caibai sell?
Caibai sells gold jewellery, including 5G and 5D hard gold pieces and culture-themed collections made with Beijing institutions.