29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Darry Ring

China

Darry Ring is a Chinese diamond jewellery brand founded in Shenzhen in 2010 by Guotao Zhang and Yiwen Lu. It specialises in engagement and wedding rings built around a "One Love, One Lifetime" philosophy.

Facts
Founded2010, Shenzhen
FoundersGuotao Zhang, Yiwen Lu
First storeHong Kong, 2012
FlagshipCarrousel du Louvre, Paris
Websitedarryring.com
Segment
Premium
Categories
Jewellery
Sales channels
Own storesE-commerce

What is Darry Ring?

Darry Ring is a fine jewellery brand from Shenzhen, China, focused on diamond engagement rings and wedding rings. Its brand story centres on a One Love, One Lifetime philosophy that positions the ring as a symbol of lifelong commitment.

History

The company was founded in October 2010 in Shenzhen by Guotao Zhang (Tony) and Yiwen Lu (Wendy). Its first physical store opened in Hong Kong in 2012, and the brand has since built an international retail network.

Products and positioning

The range covers engagement rings, wedding rings and other fine jewellery. Diamonds are certified by gemmological laboratories including NGTC, GIA and IGI.

Distribution

Darry Ring operates more than 500 physical stores worldwide, with a flagship in the Carrousel du Louvre in Paris, alongside its own website.

Why it matters

Darry Ring is a notable case of a Chinese jewellery brand built on emotional storytelling around a single product category, and of a domestic brand taking its retail concept to a prominent location in Europe.

Frequently asked questions

Who founded Darry Ring?

Darry Ring was founded in Shenzhen in October 2010 by Guotao Zhang and Yiwen Lu.

What does Darry Ring sell?

Darry Ring sells diamond engagement rings, wedding rings and other fine jewellery.

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