Chow Tai Seng
Chow Tai Seng Jewelry Co., Ltd. · China
Chow Tai Seng is a Chinese jewellery brand founded in 1999 and listed on the Shenzhen Stock Exchange. It sells gold, diamond and platinum jewellery through more than 5,000 chain stores across China.
| Founded | 1999 |
|---|---|
| Listing | Shenzhen Stock Exchange (002867) |
| Stores | More than 5,000 in China |
| Chairman | Zhou Zongwen |
| Website | chowtaiseng.com |
What is Chow Tai Seng?
Chow Tai Seng is a jewellery brand operated by Chow Tai Seng Jewelry Co., Ltd., founded in 1999. The company has been listed on the A share market of the Shenzhen Stock Exchange since April 2017, and Zhou Zongwen serves as chairman.
Products and positioning
The brand describes itself as a leading gold and jewellery brand in the mid to high end mainstream market. It focuses on emotionally inspired designs organised into series and collections.
- Yellow gold, diamond and platinum jewellery
- Rings, necklaces, earrings and bracelets
- Collections including Monet Garden, National Treasure, LOVE100, Happy Marriage and The Forbidden City Divine Beast
Distribution
Chow Tai Seng operates a network of more than 5,000 chain stores in over 300 large and medium sized cities in China. The company reports the top position nationally in diamond jewellery sales volume, and it has appeared in Deloitte's Global Powers of Luxury Goods ranking.
Why it matters
Chow Tai Seng is one of the largest jewellery retail networks in China. Its combination of a mass store footprint with culturally themed collections reflects how Chinese jewellers have built national brands around gold, bridal and gifting occasions.
Frequently asked questions
Where is Chow Tai Seng from?
Chow Tai Seng is a Chinese jewellery brand founded in 1999 and listed on the Shenzhen Stock Exchange.
What does Chow Tai Seng sell?
It sells gold, diamond and platinum jewellery such as rings, necklaces, earrings and bracelets.