TTF Haute Joaillerie
TTF Haute Joaillerie is a Chinese high jewellery brand with a boutique on rue de la Paix in Paris. It creates high end pieces ranging from classic diamond rings to sculptural statement jewellery.
| Origin | China |
|---|---|
| Paris boutique | 9 rue de la Paix, 75002 Paris |
| Category | High jewellery |
| Known theme | Zodiac horse collection, 2014 |
What is TTF Haute Joaillerie?
TTF Haute Joaillerie is one of the most prominent Chinese high jewellery houses. It works at the top end of the market, from classic diamond rings to modern statement pieces, and also offers custom made jewellery.
History
In 2014 the brand announced a permanent location in Paris on rue de la Paix, the street long associated with the city's great jewellers. It marked the move with an exhibition titled Contes et légendes du Cheval, a showcase of 100 sculptural jewels inspired by the horse of the Chinese zodiac. The horse theme was also the subject of a design competition run by the brand.
Products and positioning
TTF is known for high jewellery that draws on Chinese culture and symbolism, rendered as sculptural pieces. Its offer includes:
- Diamond rings
- Sculptural statement jewels
- Custom made pieces
Distribution
The Paris boutique at 9 rue de la Paix gives the brand a presence in the heart of the French jewellery trade.
Why it matters
TTF is an example of a Chinese jewellery house establishing itself in Paris, the traditional centre of haute joaillerie, with collections rooted in Chinese themes.
Frequently asked questions
Where is TTF Haute Joaillerie from?
TTF Haute Joaillerie is a Chinese high jewellery brand with a boutique in Paris.
Where is the TTF boutique in Paris?
The TTF boutique is at 9 rue de la Paix in the 2nd arrondissement of Paris.