29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Chow Tai Fook

China

Chow Tai Fook is a jewellery retailer established in Guangzhou, China, in 1929 and listed in Hong Kong. It sells gold, diamond, gemstone and pearl jewellery, as well as watches.

Facts
Founded1929, Guangzhou
HeadquartersHong Kong, China
ListingHong Kong Stock Exchange, since December 2011
Signature product999.9 gold jewellery
Watches soldRolex and Tudor
Websitechowtaifook.com
Segment
Premium
Categories
JewelleryWatches
Sales channels
Own storesE-commerceFranchise

What is Chow Tai Fook?

Chow Tai Fook is a Chinese jewellery brand founded in Guangzhou in 1929. It is listed on the Main Board of the Stock Exchange of Hong Kong, where it has traded since December 2011.

History

The business expanded to Macau in 1938 and opened its first Hong Kong point of sale in 1939. In 1972 it launched 999.9 gold jewellery in Hong Kong and Macau, and in 1990 it introduced a fixed price policy. A jewellery manufacturing factory was established in Shunde, China, in 1988, and the T MARK ingredient brand followed in 2016.

Products and positioning

The range covers rings, necklaces, pendants, earrings, bracelets, charms and bangles in pure gold, karat gold, platinum, silver, diamonds, pearls and gemstones. It also offers wedding and gifting jewellery, customisation, gold coins and bars, and watches including Rolex and Tudor.

Why it matters

Chow Tai Fook is one of the best-known Chinese jewellery names. In 2026 it unveiled its first global flagship store on Canton Road in Tsim Sha Tsui, Hong Kong.

Frequently asked questions

Where is Chow Tai Fook from?

Chow Tai Fook is a Chinese jewellery brand established in Guangzhou in 1929 and now based in Hong Kong.

What does Chow Tai Fook sell?

It sells gold, platinum, silver, diamond, pearl and gemstone jewellery, wedding jewellery and watches.

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