CHJ Jewellery

CHJ Jewellery (Chaohongji) is a Chinese jewellery brand founded in Shantou, Guangdong, in 1996. Listed in Shenzhen, it is known for K-gold fashion jewellery and classic gold pieces sold through a large franchise and store network.

What is CHJ Jewellery?

CHJ Jewellery, known in Chinese as Chaohongji, is a jewellery brand operated by Guangdong CHJ Industry Co. Ltd. It was founded in 1996 in Shantou, Guangdong, and is listed on the Shenzhen stock exchange. The company has also filed for a listing in Hong Kong.

Products and positioning

CHJ describes itself as the King of K-gold, focusing on design and gold alloys. It presents itself as an original jewellery label blending Eastern culture with international fashion, aimed at modern women. The offer includes:

• K-gold fashion jewellery, including bracelets and pendants with Chinese and Japanese themes
• Classic gold jewellery
• Gold filigree collections drawing on Ming dynasty techniques
• Licensed collections such as Doraemon

The group also owns the Fion handbag business. It was the first Asian jewellery brand to exhibit at Baselworld, in 2006, and runs a design lab at Tsinghua University and a jewellery museum.

Distribution

CHJ sells through a network of more than 1,500 shops in China, most of them franchises, alongside self operated stores and online channels. It plans overseas stores managed from Hong Kong, with a focus on Southeast Asia.

Why it matters

CHJ is one of the Chinese jewellery brands targeting younger China chic consumers with design led gold jewellery.

Frequently asked questions

What is Chaohongji?

Chaohongji, or CHJ Jewellery, is a Chinese jewellery brand founded in Shantou in 1996 and known for K-gold fashion jewellery.

Where is CHJ Jewellery from?

CHJ was founded in Shantou, Guangdong province, China, and is listed in Shenzhen.

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