EBOHR
EBOHR is a Chinese watch brand founded in 1991 and made in Shenzhen. It produces mechanical and quartz fashion watches using Swiss and Japanese movements.
| Founded | 1991 |
|---|---|
| Made in | Shenzhen, China |
| Former name | EB (renamed 2003) |
| Movements | Swiss and Japanese |
| Website | ebohr.cn |
What is EBOHR?
EBOHR is a watch brand from China whose timepieces are made in Shenzhen, one of the country's main watchmaking centres. It is regularly listed among the best known Chinese watch brands.
History
The business dates back to 1991. It originated as a foreign-owned company named Everbright, and the brand was originally called EB before being renamed EBOHR in 2003. The company behind the brand also owns other subsidiary watch brands.
Products and positioning
EBOHR makes fashion watches in both mechanical and quartz versions. The watches use Swiss and Japanese movements, while other components are produced in-house. The brand sits in the accessible to mid-priced part of the market, offering dress and everyday watches for men and women.
Why it matters
EBOHR is part of the cluster of Shenzhen watch companies that grew from contract manufacturing into branded businesses. Combining imported movements with locally made cases and parts, these brands have given Chinese consumers domestic alternatives to imported watches and illustrate how China's watch industry has moved up the value chain.
Frequently asked questions
Where are EBOHR watches made?
EBOHR watches are made in Shenzhen, China.
When was EBOHR founded?
EBOHR dates back to 1991 and adopted the EBOHR name in 2003.