29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Mercedes Salazar

Colombia

Mercedes Salazar is a Colombian jewellery and accessories brand founded in Bogotá in 2001 by designer Mercedes Salazar. It is known for oversized, colourful statement earrings made with ancestral techniques by artisans across Colombia.

Facts
Founded2001
FounderMercedes Salazar
HeadquartersBogotá, Colombia
ArtisansMore than 60 in-house makers and 200 women artisans
Websitemercedessalazar.com
Segment
Premium
Categories
JewelleryAccessoriesHome
Sales channels
Own storesE-commerceWholesale

What is Mercedes Salazar?

Mercedes Salazar is a Colombian jewellery and accessories label led by the designer of the same name. Founded in Bogotá in 2001, it blends traditional craftsmanship with directional fashion trends, and is particularly recognised for oversized statement earrings.

Products and positioning

The brand designs jewellery, accessories and homeware. Pieces are made using ancestral techniques, and the company works with more than 60 in-house makers and around 200 women artisans across Colombia, a model built around preserving cultural heritage and supporting local communities.

A notable project was a collaboration with Indian designer Manish Arora, whose 'Girls Just Wanna Have Fun' collection, shown at Paris Fashion Week, featured 1980s-inspired earrings designed and produced by Salazar with the jaguar as the inspirational animal.

Distribution

  • Five own stores in three Colombian cities
  • International e-shop
  • International e-tailers including Farfetch, Net-a-Porter, Moda Operandi and Anthropologie
  • Sales in 19 countries

Why it matters

Mercedes Salazar shows how Latin American accessories brands can reach global luxury e-commerce while anchoring production in artisan communities.

Frequently asked questions

Where is Mercedes Salazar from?

Mercedes Salazar is a Colombian brand founded in Bogotá in 2001.

What is Mercedes Salazar known for?

The brand is best known for oversized, colourful statement earrings handmade with artisans in Colombia.

All brands