Ben-Amun
Ben-Amun is an American fashion jewellery brand created by designer Isaac Manevitz. It is known for bold statement jewellery inspired by fashion, film and historical eras.
| Founder | Isaac Manevitz |
|---|---|
| Origin | United States |
| Name | Ben (founder's son) and Amun (Egyptian sun god) |
| Speciality | Statement fashion jewellery |
| Website | ben-amun.com |
What is Ben-Amun?
Ben-Amun is a fashion jewellery label founded by designer Isaac Manevitz. Its name combines that of his first son, Ben, with Amun, the ancient Egyptian sun god.
History
Manevitz was born into the jewellery trade and worked with his father in Egypt from the age of ten. After emigrating to the United States he studied art and sculpture at Brooklyn College while working for several jewellers, then designed for other brands. In the late 1970s and early 1980s he began creating his own designs and went on to set up his own company. He has since also exhibited abstract sculpture made from found objects, wood and brass.
Products and positioning
Ben-Amun designs statement jewellery, including necklaces, earrings and bracelets, drawing on fashion, film, trends and historical eras. Manevitz is particularly interested in the colour and structure of costume jewellery and in a sense of excess, which gives the brand its bold, decorative signature.
Distribution
The jewellery is sold through the brand's own website and stocked by fashion retailers and boutiques.
Why it matters
Ben-Amun is an established name in American costume jewellery, showing how a designer led approach can position fashion jewellery as a creative accessory rather than a commodity.
Frequently asked questions
Who founded Ben-Amun?
Ben-Amun was founded by jewellery designer Isaac Manevitz, who began designing his own pieces in the late 1970s and early 1980s.
What does the name Ben-Amun mean?
The name combines Ben, the founder's first son, with Amun, the ancient Egyptian sun god.