Nialaya
Nialaya is a Los Angeles jewellery brand founded in 2009 by Danish designer Jannik Olander. It makes handcrafted men's and women's bracelets, necklaces and rings in its Hollywood workshop on Melrose Avenue.
| Founded | 2009 |
|---|---|
| Founder | Jannik Olander |
| Headquarters | Los Angeles, United States |
| Workshop | Melrose Avenue, Hollywood |
| Website | nialaya.com |
What is Nialaya?
Nialaya is a jewellery brand founded in Los Angeles in 2009 by Danish designer Jannik Olander, who previously worked in fashion for Ralph Lauren for many years. The name comes from a local shaman Olander met on a visit to a coastal city in India, an encounter that sparked his interest in jewellery.
Products and positioning
Each piece is handcrafted in the brand's Hollywood workshop on Melrose Avenue. The design signature combines Los Angeles style with Scandinavian minimalism, with braided designs and vivid gemstones.
- Bracelets, necklaces, rings, earrings and jewellery sets for men and women
- Sterling silver and tennis collections
- Materials including freshwater pearls, stainless steel, leather, sterling silver and gemstones, sourced on travels in Bali, India and Thailand
- Eyewear and caps
Distribution
Nialaya is sold at department stores including Harrods in London, Magasin du Nord in Denmark and Holt Renfrew in Canada, and online through retailers such as Farfetch, Nordstrom, Zalando, Miinto and Boozt, as well as its own webshop.
Why it matters
Nialaya is a notable example of men's beaded and gemstone jewellery reaching luxury department stores and major online fashion platforms across Europe and North America.
Frequently asked questions
Who founded Nialaya?
Nialaya was founded in 2009 by Danish designer Jannik Olander, a former Ralph Lauren employee.
Where is Nialaya jewellery made?
Nialaya pieces are handcrafted in the brand's workshop on Melrose Avenue in Hollywood, Los Angeles.