Jennifer Fisher

Jennifer Fisher is a US jewellery brand started by celebrity stylist Jennifer Fisher, best known for hoop earrings. It has stores in New York and Beverly Hills.

What is Jennifer Fisher?

Jennifer Fisher is an American jewellery brand named after its founder, a celebrity stylist. Its website says the story began when she made a personalised dog tag necklace for her son in New York's Diamond District, after which clients asked for custom pieces. The site says this was twenty years ago, which suggests the mid-2000s, but no exact year is stated.

Products and positioning

The range includes fine jewellery in diamonds, lab diamonds, charms and chains, along with fashion jewellery such as ear cuffs and hoops. Collections named on the site include Thread, Emerald and Madison Avenue. The brand also sells lifestyle items, among them a seasoning called Salt, candles and fragrance, the cookbook Trust Your Gut, cold-weather accessories and a home collection with CB2.

Business model and distribution

The website lists two stores, in New York at 400 W Broadway and in Beverly Hills at 450 N Canon Drive, alongside its online shop.

Recognition

The brand says it was a finalist for the Vogue CFDA Fashion Fund and a two-time nominee for CFDA Accessory Designer of the Year, and that the New York Times called its founder the Queen of Hoops in 2022.

Why it matters

It is an example of a stylist-led jewellery label that has grown into lifestyle categories. Ownership and headquarters were not stated and are left out.

Frequently asked questions

Who founded Jennifer Fisher jewellery?

The brand was founded by Jennifer Fisher, a celebrity stylist who began by making a personalised dog tag necklace for her son.

Where are Jennifer Fisher stores?

The company website lists stores in New York and Beverly Hills.

All brands