My Jewellery
Netherlands
My Jewellery is a jewellery and accessories brand that began in 2011 as the hobby of its founder. It sells stainless steel jewellery, clothing and gifts online and through boutiques.
| Founded | 2011 |
|---|---|
| Material | Premium stainless steel |
| Boutiques | 40+, per its website |
| Digital | Webshop and app |
| Website | my-jewellery.com |
What is My Jewellery?
My Jewellery is a jewellery and accessories brand. Its Dutch-language website says the business started in 2011 as the hobby of its founder, who is not named on the pages reviewed. The site lists boutiques in the Netherlands, Belgium, Germany and Paris, and the directory hints at a Dutch origin.
Products and positioning
Jewellery is the core of the offer, made in premium stainless steel, mostly in gold and silver colours. The range extends well beyond jewellery.
- Necklaces, bracelets, earrings, rings, watches and beaded pieces
- Engravable and personalised jewellery
- Clothing such as tops, knitwear, dresses, skirts and blouses
- Bags, scarves, toiletry bags and phone accessories
- Gifts and advent calendars
Distribution
The brand sells through its webshop, a My Jewellery app and physical boutiques. The site's meta description refers to more than 40 boutiques.
The brand's public profile rests mainly on its own website. It shows a business that grew from a 2011 hobby into a jewellery retailer with its own boutiques, an app and a product range that now includes clothing and gifts.
Frequently asked questions
When was My Jewellery founded?
According to its website, My Jewellery began in 2011 as the hobby of its founder.
What does My Jewellery sell?
My Jewellery sells stainless steel jewellery, including personalised pieces, as well as clothing, accessories and gifts.