iXXXi Men
iXXXi Men is the men's jewellery line of the Dutch brand iXXXi JEWELRY. It offers a smaller collection of stainless steel jewellery for men alongside the brand's main women's range.
| Parent brand | iXXXi JEWELRY |
|---|---|
| Country | Netherlands |
| Material | Stainless steel |
| Target | Men |
| Website | ixxxi.com |
What is iXXXi Men?
iXXXi Men is the menswear jewellery line of iXXXi JEWELRY, a brand from the Netherlands launched in 1998. While the main brand mainly targets women, iXXXi Men offers a smaller, dedicated collection for male customers.
Products and positioning
The parent brand is built on stainless steel jewellery, a material that combines durability with an accessible price point. iXXXi is best known for its interchangeable ring system, in which a base ring holds combinations of separate rings in different colours, textures and texts.
iXXXi Men brings this jewellery offer to male customers. Key characteristics include:
- Stainless steel as the main material
- A compact collection rather than a full parallel range
- Shared brand identity with iXXXi JEWELRY
Distribution
iXXXi Men is part of the iXXXi JEWELRY offer, which is sold through retailers and online and has expanded beyond the Netherlands into other European markets, including the United Kingdom.
Why it matters
Men's fashion jewellery is a growing category, and a sub-label like iXXXi Men allows an established women's jewellery brand to reach male customers through its existing retail partners without diluting its main collection.
Frequently asked questions
What is iXXXi Men?
iXXXi Men is the men's jewellery collection of the Dutch brand iXXXi JEWELRY.
Where is iXXXi from?
iXXXi is a Dutch jewellery brand launched in 1998.