iXXXi JEWELRY
iXXXi JEWELRY is a Dutch jewellery brand launched in 1998, known for its interchangeable mix-and-match ring system. Customers choose a base ring and stack decorative rings on it, mostly in stainless steel with zirconia stones.
| Launched | 1998 |
|---|---|
| Country | Netherlands |
| Concept | Interchangeable stacking rings |
| Material | Stainless steel, zirconia |
| Website | ixxxi.com |
What is iXXXi JEWELRY?
iXXXi JEWELRY is a jewellery brand from the Netherlands, launched in 1998. It is best known for a modular ring concept that lets wearers build their own ring from separate parts.
Products and positioning
The heart of the brand is its mix and match ring system:
- A base ring that holds the combination together
- Filler rings that slide onto the base in different colours, textures and texts
- Stones in zirconia crystals for added sparkle
The rings are made in stainless steel, which keeps the price accessible and allows customers to change their look frequently by swapping individual rings. The concept turns a single ring into a collectible system, encouraging repeat purchases of additional filler rings.
The brand mainly targets women, while a smaller collection for men is sold under the iXXXi Men name.
Distribution
iXXXi JEWELRY is sold through jewellery retailers and online marketplaces such as bol.com in the Netherlands, and has expanded into further European markets, including the United Kingdom.
Why it matters
iXXXi JEWELRY is an example of a modular product concept in fashion jewellery, where a system of interchangeable components drives both personalisation and repeat sales.
Frequently asked questions
How do iXXXi rings work?
You choose a base ring and slide decorative filler rings onto it, combining colours, textures and texts as you like.
Where is iXXXi JEWELRY from?
iXXXi JEWELRY is a Dutch brand launched in 1998.